Trello 2022
We developed an integrated campaign for Trello Enterprise, positioning it as a company-wide productivity hub that enables every team and administrator in large organisations (500+ employees) to thrive. The campaign highlights how Trello Enterprise preserves the familiar Kanban-style boards while adding enterprise-level enhancements — such as advanced security, broad tool integrations, workflow automation, and organisation-wide visibility and access controls.
Creating future focus and abstracted 3D world and characters, our goal was to shift perception of Trello from a team-centric tool to an enterprise-grade work-management platform — underscoring its human, flexible, integrated and secure character and create a front door for organizations to engage with the wider Atlassian suite.
Credits:
ECD: Jack DeCaluwe
Strategy: Jess Rachico, Courtney Gu
Senior Designer: Bianaca Hansrote, Nimi Einstein
Writing Director: Jay Clarke
Motion Lead: Evan Gutt
Production: Tori Davis, Hannah Carlton
Agency: Instrument